Behind-the-Scenes: Day 68 in the Life of The Muse

themusetech

October 31, 2024

Behind-the-Scenes: Day 68 in the Life of The Muse

🧙‍♀️ Balancing Your Snake Charm: A Muse’s Guide to Marketing without Selling Your Soul 🧙‍♂️

Let’s be real – I’ve dodged sales most of my life. Why? Because it often meant pushing things people didn’t need, couldn’t afford, or that wouldn’t deliver as promised. But, I always left a tiny crack in the door. If a product didn’t check those grimy boxes, I’d promote it. Fast-forward to today, and the product? It’s you. We’re the commodity, and whatever we’re selling is a by-product. So, you’re not just building a brand; you’re creating an aesthetic, a purpose, and, dare I say, a bit of candor 🌟.

Step 1: Establish your focus, then bring it to a platform where people actually see it. For me, it was YouTube. I realized my “how-to” videos were underperforming in search. So, what did I do? Cue 🎶 Beyoncé meets Caravan Palace – a musical mashup to draw people in. Tagged and well-timed, that video racked up 697 views, while my straightforward how-tos barely budged.

Step 2: Keep an eye on trends that loop back, giving you a second wave. For example, the same song in my mashup? Trending again a few months later. YouTube Shorts (hello, 9:16 format!) gave it a new lease on life. I re-edited, re-uploaded, and tagged it to fit the trend, staying true to my muse vibes but seizing the opportunity 📈.

Background: As a ghostwriter, I’ve shaped profiles from the shadows. Now, with NDAs expired, I’m stepping out – and out front with zilch of my own social persona. So, here’s the reality: once you commit to crafting you, your job isn’t over. Nope! You’ve now got an algorithm to please. And it begs for a single focus 🧩. If you’re like me, especially if you’re of the Gemini Realm ♊, that’s an epic struggle. My response? Refuse to conform. Bring all your facets to the forefront. Each chamber of you deserves its moment.

Current trend: A seven-year-old video showing Beyoncé performing Bob Fosse’s original choreography is viral again (PS: I’m a huge Fosse fan – the guy’s a genius!). Could I criticize her? Sure, but that’s not my style. Instead, I took a “Who Wore it Better?” angle, leaning into a classic, timeless approach. My angle? Nothing new under the sun, and boy, did Beyoncé nail Fosse’s moves – they even sync to Caravan Palace 🕶️.

Want to show some love for this amazing insight? Hop over to my YouTube and subscribe 😊💖.

Enough chitchat – let’s get to balancing that Snake Charm with a real-world example:

The formula? Simple but golden: Stay in your brand lane. Trends are great, but if they don’t suit your vibe, dig a little deeper. You can jump on the trend train without selling your soul or flipping your focus.

And there it is – I joined the trend my way, no compromises. And I’ve built the foundation for a genuine social media presence, ready for my muse charm to shine through. See it for yourself.